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Michelin Licensing Newsletter - Internal

Michelin Starred Footwear: By Chaud Devant and Michelin

0
  • by Dawn Cooper
  • in Footwear Archive
  • — 31 Mar, 2017
  • Chaud-devant_1.5-619x364
  • Chaud-devant_1.6-619x364
  • Chaud-devant-1-619x364

Chaud Devant in collaboration with Michelin, are proud to introduce the new GT1 Pro Magister: The first shoe specifically designed for chefs with safety and style at the heart.

The anti-slip sole is inspired by Michelin Pilot Sport 3 sports car tyres and Michelin StarGrip bicycle tyres using a rubber compound which is chemical-mineral and oil resistant, allowing for rapid movements in multiple directions without losing grip on slippery floor surfaces.

The water-resistant leather upper gives the shoes a stylish look, perfect for the modern chef and they are lightweight and comfortable, ideal for standing for long hours.

Launched B2B at Horecava, the largest national trade fair for professionals in the Dutch food service industry, in Amsterdam in January 2017, the shoes will be available at retail in Europe from Autumn 2017

Christian Delhaye, Managing Director for Michelin Lifestyle Limited commented “We are particularly excited by this project to equip Chaud Devant shoes with highly performant Michelin technical soles. Not only because these soles benefit from the same performances you can experience with our world leading tyres, but also because of the strong connection between Michelin Guides and gastronomy”

Chaud Devant were founded in 1996, based in Amsterdam, creating stylish collections for the modern chef, kitchen brigade and service staff which are also practical and functional. Today Chaud Devant chef wear is worn by professional chefs in over 19 countries.

Visit www.chauddevant.com for further details

See the video from the exclusive launch event below

Tags: issue 32

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