FLY HIGH to New Heights with Kempa

Handball, although little known in some nations, is the second biggest sport in Europe after football.

The European Championships in Poland earlier this year attracted over 1,200 media representatives and was broadcast in 175 countries. So in terms of visibility for brands, it’s a big deal.

So what has this got to do with Michelin?

Michelin Lifestyle have been working in co-operation with Kempa, one of the biggest names in handball shoes, to develop soles for their shoes which offer optimum grip and durability, just like we do for our tyres.

Kempa’s latest addition to their range is WING LITE, the lightest handball shoe on the market which goes on sale just in time for the pre-Christmas season.

The WING LITE is light and flexible and fits players’ feet perfectly to provide an ideal balance between lightness and stability.

For more details on Kempa products visit their website: www.kempa-handball.de