Tyres to Soles at The Goodwood Festival of Speed

The Goodwood Festival of Speed is the largest UK event for car and motorsport enthusiasts, held in the South of England from 23^rd to 26^th June and is sponsored by Michelin in the UK.

It attracts over 250,000 visitors from all around the world who come to see the latest cars and products on offer by the sponsors and to watch thrilling racing car and bike demonstrations on the track.

Amongst the visitors are famous racing drivers and celebrities who can be seen wandering the supercar and bike paddocks. The star of the show this year was undoubtedly Hollywood actor, Keanu Reeves, who was there to show off his Arch motorbike which was custom made for him by the Arch Motorcycle Company which he co-founded.

MLL took the opportunity to display products from their high performance footwear range on the Michelin booth, demonstrating the ‘From Tyres to Soles’ story.

The following shoes were displayed together with the MICHELIN tyre which inspired their design:

Salewa Lite Train – Mountain training shoe

Under Armour Verge – Award winning trail running shoe

Northwave Enduro – Mountain biking shoe endorsed by world number 2 enduro rider, Cedric Garcia

Babolat Jet – Lightweight tennis shoe

Visit www.michelin-lifestyle.com or the shoe manufacturers website for your nearest stockist