MLL Strengthen Global Communications Team

In order to help achieve MLL’s ambitious growth plans for 2016, two new positions were created within the team.

Calum Hassall joined in November 2015 as Global Digital Communications Manager. Calum has been working on the re-launch of the Michelin Lifestyle consumer website and the Extranet site for licensees. His main responsibilities will be to manage MLL’s digital strategy and both internal and external digital communication platforms.

Calum previously spent 3 years working in Michelin Tyre PLC Communications team in the UK as Digital Community Manager and Introduced the UK’s first social media channels which were seen as a benchmark around the world.

Dawn Cooper joined the team in February 2016 as Global Communications Manager. Dawn will be responsible for creating content for the digital platforms and toolkits which can be used by Licensees and MLL internal stakeholders, in order to maximise impact on the business both internally and externally. Also for developing a global communications plan in which to use this content.

Dawn previously spent 7 years working in Michelin Tyre PLC Car Marketing team in the UK and managed projects including the Goodwood Festival of Speed and Pilot Sport 4 product launch.

Both Calum and Dawn will be based at the MLL headquarters in Stoke-on Trent.

In their spare time Calum likes to play and watch football and take part in the occasional half marathon. Dawn enjoys walking her dog, cycling and yoga.