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Michelin Licensing Newsletter - Internal

Kempa “Attack” the Handball Shoes Market!

0
  • by Dawn Cooper
  • in Footwear Archive
  • — 6 Jul, 2015
  • kempa-attack-one-with-michelin-sole-side
    Kempa Attack One handball shoe with a MICHELIN sole
  • kempa-attack-one-with-michelin-sole-sole
    Kempa Attack One handball shoe with a MICHELIN sole
  • kempa-hurricaine-with-michelin-sole-side
    Kempa Hurricane handball shoe with a MICHELIN sole
  • kempa-hurricaine-with-michelin-sole-sole
    Kempa Hurricane handball shoe with a MICHELIN sole

German Handball brand, Kempa, recently launched their 2015 / 16 range of Handball shoes with a MICHELIN technical sole. The range consists of dynamically named shoes such as Attack, Hurricane, Typhoon and Cyclone. They have optimum grip provided by the new Michelin rubber formula: strong enough to provide total control, yet flexible enough to avoid the risk of damaging joints and bones. The new rubber blend is extremely effective in making it harder for dust from the court to get trapped in the sole’s honeycomb of tiny pores. The effect: the sole keeps its grip for longer.

The range consists of dynamically named shoes such as Attack, Hurricane, Typhoon and Cyclone

The new MICHELIN technical sole has also managed to double* the durability of the rubber formula; this means, the sole takes longer to wear out, despite having such outstanding grip. (*According to CTC laboratory tests in Lyon)

Tags: issue 28

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