Michelin has partnered with Chicane to create a world-class footwear for professional drivers and motorsports enthusiasts. The Speedster is a track-day shoe that features a Michelin® rubber sole design inspired[…]

In line with Michelin’s Global Motion for Life campaign, Michelin Licensing has created its own business line video to reflect our core activities. The video is a 1st for Michelin Licensing, and to be[…]

Rimac Nevara is a new generation of electric hypercar, equipped with Michelin tyres. Capable of speeds up to 412km/h and acceleration of 0-100km/h in 1.97 seconds, the Croatian creation retails[…]

Michelin Licensing and Michelin Guide have been working alongside software developer NACON and development studio Cyanide, to create a brand new restaurant simulator game, which will be released later this[…]