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Take MICHELIN soles on your next adventure
It’s not too late in some parts of the world to catch the last of the winter snow and sun, and Michelin can accompany you every step of the way.[…]
Monthly Archive: January 2022
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Michelin launch Radius Beam Blade in Europe
Michelin Licensee, Pylon (Qualitor Automotive), have extended the launch of the latest Radius Beam blade to Europe with a comprehensive 360 degree marketing campaign rolled out across UK, France, Spain[…]
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Annual 11/11 Promotion in China
November 11th marks the annual 11/11 promotion in China and Michelin Lifestyle capitalised on this huge cultural opportunity to boost sales in the flagship stores on JD.com and Tmall, China’s[…]
MICHELIN Introduces National Check Your Wipers Day to the US
Michelin North America introduced National Check Your Wipers Day to the US on Nov 16 2021, reminding drivers to regularly check their windshield wipers, to ensure optimal visibility in the[…]
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Michelin Lifestyle expand brand into the gaming world
Thanks to carefully negotiated authenticity agreements with software developers , Michelin Lifestyle has enabled the Michelin brand to be visible in some of the world’s top selling video games, such as Forza Motorsports, CSR racing[…]
