Michelin Lifestyle in China have been working hand in hand with the Michelin tyre marketing team to deliver a number of successful consumer initiatives which will also increase visibility of[…]

Following their success in other countries, automotive belts, car/trunk mats and hand tools are amongst the latest Michelin products to be licensed in China.   Other market specific products added[…]

Based on its power to remove road film, chain lube and dead flies, it’s resulting smooth shiny finish and value for money at under £10 per litre, this super convenient[…]

US licensee Wagan, have just launched a 1000 lumen, rechargeable LED light.   With visibility up to 1 mile and runtime up to 60 hours, it also features a dimmable[…]

Michelin licensee Pylon, recently launched a brand new version of their on-line portal for tire dealers across North America. https://buypylon.com enables Michelin tire dealers to order Michelin wiper blades and[…]

The retail world is fast moving and constantly evolving. We have seen shifts between in-store high street shopping and on-line shopping and back again, and also an increase in researching[…]