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MLL take to the slopes with Stephane Sarrazzin
We have already been busy planning for the next winter season by taking to the slopes of the French Alps to test our latest range of snow chain products. At[…]
Monthly Archive: March 2017
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Focus on Kempa in handball
Handball is the second biggest sport in Europe after football and one of the leading team sports on an international level, particularly in Germany. The European championships in 2016 attracted[…]
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MICHELIN Technical Soles dominate ISPO
ISPO is the world´s largest winter trade show for sporting goods which took place in Munich in February. With over 2,700 international exhibitors presenting their newest products from the fields[…]
FAQ: What Michelin Lifestyle products are available and Where can I buy them?
ANSWER: Visit our new and improved Michelin Lifestyle website: www.michelin-lifestyle.com The MLL consumer website is a shop window for our licensees to present all products they sell under the MICHELIN[…]
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Michelin cuts through marketing fog with contextual advertising
Michelin, together with Pylon, their wiper blade licensee in North America, are the first global company to use AccuWeathers exclusive, contextually relevant, mobile integration suite to connect with their target[…]
MLL improve efficiency and prepare for growth with team restructure
In order to improve efficiency and support business growth, Michelin Lifestyle has restructured its European and Central teams. The Eastern and Western European teams merged to form one team based in[…]
