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Kempa’s Challenge!
MLL continues to support Kempa on its important annual Kempa Challenge and Roadshow events. The Kempa Challenge Powered by MICHELIN are a series of day handball camps where children come[…]
Monthly Archive: December 2014
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JV International Hold Press Event at LAventure Michelin
New MICHELIN soles licensee, JV International recently held a press conference to officially announce the collaboration. The event was held on 26th November at LAventure Michelin in Clermont-Ferrand, France. Attending[…]
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New Snow Chain advertised in Auto Plus
The MICHELIN Elastic Fit snow chain is currently starring in advertisements in Auto Plus magazine! The snow chain, which was launched in time for the European winter season in 2013[…]
Remington Launch EdgeLiner film
As reported in the previous issue of this Newsletter; US Licensee, Remington recently introduced the new MICHELIN EdgeLiner to the market. They have now developed and released a mini film[…]
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MICHELIN Wiper Blades and Auto Accessories to Launch in South America
Following on from Argentinian licensee, Bardahls recent launch of a range of MICHELIN Car Care products in South America more automotive accessories are to follow imminently. the MICHELIN Stealth[…]
2014 Events Round-Up
MLL has participated in a number of events throughout 2014. The most recent event was the AAPEX show in Las Vegas, USA, from 4th to 6th November. MLL were present[…]
