MLL Team News
Monia Ge recently joined the MLL team as Marketing Communications Manager for the Asia zone, based in Shanghai, China. She has previously worked in Product Manager and Brand manager roles[…]
July 2022
Monia Ge recently joined the MLL team as Marketing Communications Manager for the Asia zone, based in Shanghai, China. She has previously worked in Product Manager and Brand manager roles[…]
System Partner Automobile (SPA) has developed a MICHELIN-branded merchandising unit for Euromaster Centres in Germany. The unit will display products such as: metallic snow chains ice scrapers brushes car care[…]
For 40 years, Pylon Manufacturing Corporation has been a leading automotive aftermarket supplier specializing in the design, engineering, manufacture and marketing of wiper blades. Located in Deerfield Beach, Florida, Pylon[…]
Michelin Lifestyle has been working for the last 18 months to improve its online presence. We have created a strategy which identified the need to develop the following: Michelin-lifestyle.com a[…]
As you are aware, the MLL program is a brand extension program which is based on a licensing model. The strategic goal is to increase and develop interaction between the[…]