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More MICHELIN-branded Footwear to launch
New MICHELIN-branded footwear is under development for both the Mexican and Canadian markets. Mexican licensee, Comercer, will present new ranges of their shoes at the SAPICA show in August […]
Monthly Archive: July 2013
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Rubber boots at SIMA Show
At the recent SIMA show, the Michelin Agricultural department had a large booth to exhibit Michelin and Kleber Agricultural tyres. MLL took advantage of this to display the new range[…]
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MICHELIN products at Feira Feicon
South American licensee, Cobimex, recently exhibited at the Fiecon Fair in Sao Paolo, Brazil. MICHELIN products on the stand included hand tools, pressure washers, compressors and ait tools. The show[…]
MICHELIN Pressure Washers at SIMA Show
Italian licensee, Annovi Reverberi, recently exhibited at the SIMA show the 2nd largest Agricultural Trade Show in Europe. The event held at the Parc des Expositions, Villepinte, Paris was[…]
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MLL continue to expand in Tyre Channel
Michelin Lifestyle is continuing to expand the listing of products in the tyre channel. Gaining distribution in the tyre dealer channel is one of MLLs strategic priorities. MLL now has[…]
Redesign of Car Care Range Packaging
French based automotive accessory licensee, Impex, recently completed a project to redesign the packaging for the MICHELIN car care range. Each of the car care products now have colour-coded packaging[…]
