July 2022
MLL is currently working on the development of a new global website called MichelinLifestyle.com. This website will promote MICHELIN automotive accessories and incorporate the already launched MICHELIN footwear website. It[…]
Michelin Lifestyle recently had product displays and a presentation at the International Bib Forum. The event took place at the Palais de Congrès in Paris. MLL products on display included;[…]
Founded in Lyon, France, in 1875, Babolat invented racquet strings and is the worlds oldest company specialising in racquet sports. Babolat has built its reputation by offering products at the[…]
SMTC have decided to offer the MICHELIN electric bike as a new mode of transport in the city of Clermont-Ferrand, France. SMTC are the company who manage the transport systems[…]
French licensee, Babolat, recently ran a Faster to the Ball Festival with the footwear in the spotlight. The festival allowed tennis players, media, and influencers to test the Babolat shoes[…]
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